"If you want to visit the hutongs of old Beijing, go to the He Ping Guo Ju in the Wangfujing Beijing Department Store; if you want to dress in ancient costumes and experience traditional Chinese culture, go to the Xijing Tao Hua Yuan in the Fuli Plaza on the East Third Ring Road; if you want to experience a murder mystery and buy trendy collectibles at the same time, go to BOM Xi Fan Li in Wudaokou, Haidian.
"The terms "immersive theater" and "immersive fitness" have become popular, and behind the concept of immersion is the ultimate pursuit of consumers for an immersive experience.
Xijing Tao Hua Yuan is located on the 5th floor of Fuli Plaza on the East Third Ring Road in Beijing, covering an area of over 4,000 square meters, with 1,381 ancient props scattered throughout the scenes.
The scenes cleverly combine the world view of Tao Hua Yuan described by Tao Yuanming, and nearly 30 traditional Chinese brands have settled in the commercial space. These brands are either integrated into the scenes of the peach blossom source, or written into the decryption plot. Through the high coordination between the store staff and the NPCs (non-player characters), the integration of brands and scenes allows visitors to immerse themselves in the process of playing, strolling, performing, eating, and shopping, and enter a world of "regardless of the Han Dynasty or the Wei and Jin Dynasties".